Similarly, ‘Phulala Sugandha Maticha’, the top-rated programme of Week 4 (BARC data), is an adaptation of the Star Plus’ popular series ‘Diya Aur Baati Hum’. For instance, ‘Sukh Mhanje Nakki Kay Asta’ is a show based on the Bengali series ‘Ke Apon Ke Por’. Not just the characters, a lot of popular shows on Star Pravah are adaptations of Star’s popular dramas in different languages. The show is a remake of Star Jalsha’s hit show Sreemoyee, whose Hindi remake Anupamaa has also been a mega success for Star Plus in 2020. ‘Arundhati’, a character from ‘Aai Kuthe Kay Karte’ has topped the charts. On ‘Ormax Characters India Loves – Marathi’, four of the top 10 favourite GEC characters are from regional remakes launched on Star Pravah. These shows and characters, rooted in Indian values and female empowerment, have also shown a quick uptake on ‘Ormax Characters India Loves’, which is our character popularity chart that covers Hindi and regional language GECs.” This has increased the success rate for the channel. According to Keerat Grewal, Partner Ormax Media, “Star Pravah has stepped up the momentum by adapting network's hit GEC content of other languages.
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